AI – Matt Lough

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          The day I met Matt it was at The Kitchen Skatepark I believe and he did a gnarly tail whip gap. I formally met Matt during The End of Summer Jam. Matt is a extremely humbled rider, we will ride for himself and ride what ever he wants. As of age 23 almost 24 he works a full time job, lives in Chicago and rides for Standard Byke Co. Matt is a type of rider that will ride anything in front of him from a massive brick quarter pipe in Barcelona to little bump jumps. He is a BMX rider that loves BMX!

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What got you into riding? Growing up with the neighborhood friends building dirt jumps, creating make-shift skatepark’s out of anything we could find, rampin’ curbs, and overall just having fun out there because bikes were our only mode of transportation at the time. 

How do you like the chicago scene? The Chicago scene is abundant and strong. There are a lot of riders around the Chicago metropolitan-area. The “Midwest BMX style” is my favorite and I absolutely love seeing the diverse and unique riding-styles that come from each and every guy/gal. Nobody takes this shit TOO seriously and that’s my favorite part of it all—because you really shouldn’t; it’s just a 20″ bike, haha.  

Are you just a rider for Standard or do you have a job with them? Standard Byke Company is more than a sponsor to me. And no, I do not have a J.O.B. with Standard—these guys are my BMX family. Not one rider on the team gets paid (wait, what?). Yeah, all the team riders on standard either have full-time jobs or in someway work their fucking asses off to be productive members of society. Nobody asks for hand-outs and we certainly don’t take advantage of the material/monetary graciousness given to us. I have a full-time job; I’m a production supervisor in a Corrugated super-plant that produces and manufactures corrugated boxes and other containers at a mass level—I wouldn’t ask my BMX sponsors for a dime, EVER. BMX is my passion, I don’t wish to make money off the sport, only to make unforgettable memories with unforgettable people.  

When you go to ride do you have a idea for new tricks or just go there and whatever comes to you, you try? When I go out for a session, my plan is to take whatever it is that I’m riding on (dirt, pre-fab, street, etc.) and do SOMETHING new. Whether it is a completely new trick or simply taking the tricks I’m consistent with and applying them in a new fashion. I find it more fun to create tricks and/or lines or use tricks in a unique way versus trying tricks that people are repetitively doing over and over again nowadays. You won’t see an edit of me doing flair whips, 360 triple whips or foot-tall ledge jibbery because we’ve seen that already… and way too much, honestly. Have fun, be creative, be different, and be yourself. 

What are your winter plans? Any tricks got planned? I can’t say that I have any tricks I’m itching to learn this winter. But, I am extremely eager for the indoor sessions at Four Seasons Skatepark of Milwaukee, the SBC Margaritaville Ramps, and other indoor ramp set-ups. Getting a group of guys together for a sesh is my favorite because we all feed off each other and push our own individual limits. Again, have fun, be creative, be different, and be yourself. 

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What is the biggest problem in BMX that you have noticed? How do you resolve that problem? Ha, I ended the rider for Standard question in a great way to line this one up. In the sport of BMX, everyone is hungry to be sponsored and make a dime off it. Asking for sponsors and free parts, but never wanting to work for it. You won’t just get free shit in an industry that’s already struggling. That’s the biggest problem with our sport and the kids growing up in it—no work ethic, just wants and desires. Have fun, be creative, be different and be yourself. If you work hard enough to individualize yourself against the monotonous cluster-fuck of carbon copies in BMX, you will be rewarded. The rewards may not be monetary… or material… but mental and spiritual. You’ll develop yourself in such a way that you’ll thank BMX for what it is, not what you’ve received.

Are there any place you plan on traveling by the end of 2018? I have extra vacation time from work this year that came along with my recent promotion, so I plan on going somewhere with the Standard boys, but that has yet to be determined… stay tuned. Also, check out our recent trip to Woodward:

What is your favorite place to ride? My favorite places to ride are the shitty, ratty, little skateparks that are abundant around my area. I’ve been riding those same parks for 10+ years and I still do something new each session—I hope that resonates with some of you. It’s not what you ride, but how you ride it. 

What is the dream place to ride? That massive brick quarter-pipe in Barcelona… I love going fast and going high—that transition needs my love.

Who is your favorite rider? Why? My favorite rider(s) growing up was Brian Vowell, Dave Freimuth, and Dennis Enarson. BV and Freimuth for their consistent creativity, personality and badassery (is that a word?), and longevity in the sport. Dennis for the balls he has on a bike. That boy just ain’t right… he is extremely creative and does everything at a level that isn’t really fathomable. 

What type of rider do you consider yourself? I like to go fast. I like to create. And I like to destroy. 

Who are your sponsors? Shoutout to following badasses: Rick and Jess Moliterno at Standard Byke Company for manufacturing the sturdiest frames I’ve ever ridden. Sam Carlson at Odyssey BMX for the component hook-ups. Steve Caro at SCG Shoes for keeping me feet as sturdy as possible. Bill Nitchske, Micah Kranz, Dan Sieg, and everyone else in BMX entertainment that have offered me opportunities to make money off this sport. Last but certainly not least, my amazing family for making me who I am and supporting my decisions. Thank you all!

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