AI Dustin Grice

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How did you get into BMX? My next door neighbor Andrew Witthuhn and friends in Middle School! Shoutout to my parents for letting us build dirt jumps in the backyard, as well as Dan Sieg & Green Acres the first park I ever went to, and G-Shock Skatepark where I really starting riding more than ever… My dream was to go to Woodward Camp, so I got a job at Dairy Queen making $6.00 an hour and saved my money for camp every year for 4 summers in a row. All of these combined had me hooked & changed my life! 

How long have you been riding? Somewhere around 20 years now, last time I counted it was around 7 lol time flies!!

What “kind” of rider are you or which do you enjoy the most? (Park, street, dirt) I grew up riding dirt and just jumping in general, definitely park, even spent quite a bit of time riding street & vert over the years. The generation I grew up riding with definitely rode everything.

Who have you been sponsored by? Over the years Link Foundation Charity, ASA, Stolen Bike Co, Drive BMX, Monster Army, Snafu BMX, however I’ve always had so many projects of my own as well such as MNBMX, InterBMX, BMX Grub App, The Factory 24 Hour Bike Park, Mega Jump Stunt Show, Lil Pros Tour, Dream Park Builder App, and most recently Ride MN & Ride Brand. I stay busy:)

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What are all of your involvements that have to do with BMX? Everything from riding pro contests & shows, working in the industry, traveling around the world, opening our own indoor park back home, booking & running our own show team, moving to the California scene to ride in the winters, instructing at Woodward Camp & Lake Owen, private lessons, building ramps & dirt jumps growing up, throwing local jams & contests, definitely been around all areas of the sport pretty crazy to think about it all. Life is good!

Why do you do so much for BMX? (With all the different things you do) I’m sure many different reasons, I love riding in general, however I also see it as a way to stay in shape, keep myself sane & balance out life, I’ve also always had a “backup” plan and jobs over the years where I’ve never relied on BMX for income like many riders try to achieve. It’s nearly impossible. I decided to build up both careers parallel with each other & was able to pull off so much more than just focusing on BMX alone.

What drives you to try and make BMX better and more known as a sport? Just seeing kids & riders pumped dude. I know the exact same feeling. It’s like giving someone a surprise gift over the holidays or something, you just can’t wait to see their reaction and how pumped they will be. Same thing with BMX… Teaching someone a new trick or how to fix their bike, inviting someone to perform at a halftime show, showing up to a brand new ramp at our park, anything man it’s incredible.

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Did you have any involvement in the 2017 X games? If so, what? We did some “Lil Pros Tour” youth demos on a special “Sour Punch” kids course outside in their interactive area. Kaden “Dubby” Stone, Dorian Girodano, DJ Martin, as well as local Minneapolis riders Dallas Light, Reed Bleymeyer, and Isaac Zimmer. Check out this video we did, I gave them all secret invite letters it was incredible:

What is expected to come for the year of 2018? Let’s do it again !! I’d LOVE to eventually get kids on the actual X-Games Pro Course some day.

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Dustin Grice 2 Hr Session from Joshua VP on Vimeo.


On behalf of myself and everyone involved with The Factory, Ride Brand, Lil Pros Tour, even as a host of ASA Anti-Bullying High School Tour, we all want to wish you and your families the Happiest of the New Year. We look forward to another fun year together as we all continue doing what we love. Over the years these fun little projects have turned into a movement that has become absolutely infectious… Families, kids, and riders of all ages have been tuning in from all over the world. We ride. We learn. We build. We fall. We encourage. We motivate. We get back up. We focus. We try again. We work together. We’re not scared to try something new & we never give up. We’ve created lifelong friendships, and lifelong memories. The goals, the achievements, the experiences, and the opportunities that have evolved because of The Factory, Ride Brand, Lil Pros Tour, and ASA have changed our lives and will live with us forever. It’s just amazing to think about what we have all created together because of action sports. Words will never describe how grateful we are for your continued support. To every member and every rider who has ever join us for a session, purchased a product, attended a show, or watched or shared a video online, Thank You. This truly is an unexpected Dream Come True. Starting in 2018 I will be teaching two part time Web Development & Entrepreneur Courses in Minneapolis at Hennepin Technical College, 10 years ago this program built an incredible foundation that changed my entire life, and I’m excited to help kick start students of all ages on their own foundations and visions in life. On behalf of myself and the rest of our teams, we look forward to serving you again in 2018 and all our best to you and your family this year. From my family to yours, Cheers to You for reading this, and 2018! Let’s RIDE !!

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